I tell them I bought old-fashioned, plain white because the cherry red version was $50 more. Yes, yes, they agree, that makes sense and then go on to tell me that they want one in cherry red or mint green. One woman at work allowed that hers was white, too, but had racing stripes.
Apple has captured the imagination of many with its sleek white phone, but when it comes to mixers women want the opposite. They want them to be big and bulky, hefty shoulders that do all the work. And they want them in a rainbow of colors.
I wonder what it is about this mixer that makes it stand apart. Can you imagine asking anyone who bought a new dishwasher, microwave or washer whether they got the cherry red?